One of the ways that social media changes the Web is that social media require you take your message to the people. The game is no longer about attracting people to your Web site -- it's about bringing your content to Twitter and other people's Web sites. That's a lesson that the Centers for Disease Control (CDC) put into practice in the recent recall of tainted peanut-butter, and that the Ohio Attorney General is using for home foreclosure information.
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[Source: InformationWeek - All Stories And Blogs]
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