Michael Rasmussen's "Email Promos Exposed" Video Series: How to Write Killer Email Promos That Get Results!

Have you ever been faced with the task of havingto write an email promotion to your list, andthen realized that you didn't know what to say orhow to say it?

Michael Rasmussen's new video course "EmailPromos Exposed" promises to solve that problemfor you by walking you through the actual processof creating killer email promos step-by-step.

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http://www.emailpromosexposed.com/?thankyou-page=32202*************************************************

I decided to see if Michael's videos live up totheir promise by trying them out myself. Here'swhat I found:

*************************************************Overall Quality*************************************************

The first thing I noticed when I opened up thefirst video was the stunning production quality.He used Camtasia Studio for the production, whichis now the industry standard for creatinghigh-quality screen capture video products. Theaudio is near studio quality, and the graphicsare very professional. These videos were made bysomeone who KNOWS what he's doing. Well done!

I also liked how Michael divided the videos up bysection, and then again by sub-section. Forexample, one video is all about the subject line,and then there are different parts of that videothat each cover a certain area of crafting akiller subject line.

Now let's move onto...

*************************************************THE ACTUAL VIDEOS*************************************************

Here's a brief summary of each video. Obviouslyit's impossible to list every single thing here,but I want you to get a feel for what each onecovered, and how well it covered it.

*************************************************If you're in a hurry, just go ahead visit thisURL to get instant free access to these videos:

http://www.emailpromosexposed.com/?thankyou-page=32202*************************************************

VIDEO 1 - INTRODUCTION

This video served as an introduction to the wholecourse. You get to see a picture of Michael inhis every day life, and he establishes hiscredibility right up front by talking about someof his massive successes online. He even providesproof of credibility by displaying two checks inthe amount of $50,000 and $25,000 which provethat, when it comes to the subject of makingmoney with email promos, he knows his stuff.

This is a good lesson for anyone to get. Wheneveryou're teaching people how to do something, it'sgood to establish your credibility up front, sothat there's no doubt about whether or not you'requalified to talk about the subject. Most productdevelopers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO

This video talks about some things that no othermarketer has bothered to mention. You'll learnthings like:

* The mindset you need in order to write a killerpromo

* The different tools you need before you getstarted

* How to keep your emails laser-focused

* How to create an outline that practicallywrites the email for you.

This was a fantastic video, and did a good job ofkicking things off.

VIDEO 3 - THE SUBJECT LINE

I liked this video, because it talked about oneof MY biggest weaknesses when it comes to writingemail promos... the subject line. The subjectline is a confusing topic, because nobody's 100%sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject linethat makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some ofthe mistakes that Michael mentioned in thisvideo, but now I know better.

VIDEO 4 - THE OPENING

This is where a lot of people slack off whenwriting their emails. Michael talks about howimportant it is to create an opening that isconversational, and then reveals techniques andexamples on how to do that.

He also reveals:

* How to get people to keep reading your emailonce they've opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first fewparagraphs.

VIDEO 5 - THE BODY COPY

This is one of the "meatiest" portions of thecourse, because it reveals techniques that arenot widely discussed on the forums, blogs, and inmost eBooks. He talks about the importance ofkeeping your body copy tight and relevant, andthen reveals how you can do that. You'll alsolearn:

* How to write powerful bullets that make peoplecurious and want to find out more.

* Simple formatting tricks for making your bodycopy easy to read.

* The secret of "bucket brigade copy" and how touse it in your email promos to force people tokeep reading.

VIDEO 6 - THE CALL TO ACTION

This is where a lot of people wimp out in theiremail promos. They start out strong, but when itcomes time to ask the reader to click the linkand take action, they don't know what to say.Michael talks about some of his favoritetechniques for making that happen, and alsoreveals:

* The "magic question" to ask yourself that willmake your close much more powerful.

* The secret of the "unanswered question" and whyhandling this is a surefire way to get people toact right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the mostimportant parts of the email, because it is oftenthe one thing that gets people to click the linkat the end. In this video, Michael talks about:

* Why you should including a P.S. at the end ofyour email.

* The 4 different kinds of P.S.'s you can use(this section was a real eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me somemistakes that I was making that I wasn't evenaware of. Unless you're a seasoned pro, you'reprobably guilty of some of the things thatMichael talks about in this video as well, andthat's why it's so valuable. I've shaved yearsoff my learning curve, because now I can avoidsome of the costly mistakes that I was bound tomake in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot ofmoney. Why? Because I used to only send out oneemail promo for each affiliate promotion I wasdoing. Michael showed me in this video howimportant it is to send a follow-up promotion,and he showed me exactly how to do it. He coveredthings like:

* The psychology of follow-up email promo's.

* The 2 main types of follow-up promos that makethe most money.

* How to overcome readers' objections in yourfollow up emails.

* The 2 most common mistakes people make whenwriting follow-ups and how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REALmoney is on the back end. I'd have to agree withthem, but the problem is... most people have noidea how to set up a back end system that makesmoney. This video will teach you how to set up anautomated back end that's loaded with killerpromos that make you lots of cash on autopilot.He reveals things like:

* The big difference between regular and back endemail promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating backend email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of theentire package for a lot of people, because mostpeople email their list to promote other people'sproducts as an affiliate. Let's face it, if youonly have 3 products, can you really afford toonly email your list 3 times a year? They'll getbored hearing about the same old products overand over again. This video sheds some light onhow to create killer affiliate promos. Michaelreveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different thanregular promos (and why ignoring this huge secretcould cost you big money).

* Michael's favorite tactics for creatingaffiliate promos that no one else is doing.

* 3 different ways to add scarcity to youraffiliate promos (this is the most importantsection of the video, so make sure you watch itover and over again).

*************************************************CONCLUSION*************************************************

As you can see, Email Promos Exposed really packsa lot of punch! Most of the courses out thereoffer only watered down, weak content. Not thisone! These videos are going on my "A-list" for along time.

I've already watched them twice, and plan onreviewing them every couple months to make surethat I have the principals, techniques andtactics burned into my mind.

If email marketing is an important part of yourbusiness (and in my opinion, it's the mostimportant part of ANY online business), then youowe it to yourself to check out Michael'sexciting new videos, Email Promos Exposed.

Here's the URL where you can get instant free accessto the videos right now.

http://www.emailpromosexposed.com/?thankyou-page=32202

Sincerely,Thom